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Metropolitan Chicago Breast Cancer Task Force
HOME | OUR WORK | METROPOLITAN CHICAGO BREAST CANCER TASK FORCE

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Developed & executed all elements of two key events inclusive of key messaging/brand of events: All Women Deserve an Equal Chance at Survival and Celebrating Life.

Services
Event planning and Execution, Public Relations and Creative Services

Background
The Metropolitan Breast Cancer Taskforce engaged the Purple Group to plan, execute and create the brand and key messaging for two events specifically concentrated on education and fundraising around the educational topic.

Strategic Messaging
The overall message developed for the Beyond October event was all women deserved an equal chance at survival. This was a critical educational topic as the Taskforce provided critical services to uninsured women, the key motivator was to help with fundraising but to also inspire the women to get screened. As far as the fundraising event, which was a culmination of the efforts to get women to sign up for mammograms, the theme Celebrating Life was created in order to inspire donations.
Results
  • Over 200 women attended the educational event
  • 800 free mammograms were arranged for the women
  • Over 200 individuals attended the Celebrating Life event
  • Over 130 media contacts were reached
  • Media placements: thirteen area newspapers including Defender, Chicago Tribune, Chicago Sun Times
  • 26 area stations aired the public service announcement via the radio
  • Over 12 millions media and social media impressions generated
Print
Annual Report  Celebrating Life! Invitation  Celebrating Life! Invitation Insert 
Annual Report Invitation Invitation Insert
     
Beyond October! Program Book  Beyond October! Event Signage   
Program Book Event Signage  
Digital
Event E-blasts Website Landing Pages
E-Blast Landing Pages
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Outreach
Website Landing Pages Website Landing Pages
Telemundo TV Coverage CBS Chicago NBC Chicago
     
WGNTV Online Coverage  
WGNTV    
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Lopez Martin & Associates, Inc. d/b/a PurpleGroup
Hispanic marketing, multicultural marketing, total market and non-profit strategic planning services.

  
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