Branding, Marketing Company, Advertising Agency - Purple Group  
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We Are Purple

"The new America is a tapestry of interwoven cultures…we call it Purple!"
We rebranded in order to respond to what we see as the changing cultural landscape of America.  Our society continues to move beyond multicultural to become a new America whose new culture is a tapestry of interwoven cultures.  In effect, the new America is a blending of color, race, values and traits adopted from Hispanics, African America, Whites, and Asian cultures, creation something new… we call it Purple.
The Purple team consists of seasoned professionals that have hands on experience across a broad range of industries and marketing and advertising specialties providing clients with fully integrated marketing communications programs with measurable results.

Laritza Lopez

Laritza Lopez is the founder and CEO of Purple Group, assumed name for Lopez Martin & Associates, a full-service, award-winning strategic marketing communications and advertising firm that provides Hispanic marketing, multicultural marketing and total market expertise.

Laritza has over 25 years of marketing communications, advertising, management and operations experience having served in a range of marketing, management, advertising and COO/CMO positions at large Fortune 500 firms. She has an extensive general management and marketing background in nonprofit and education sectors.

Her experience extends both domestically and internationally, with an excellent track-record of building brands, developing new markets, rebuilding business sectors, growing business units and developing systems, operations and marketing infrastructures. Laritza has established and managed successful businesses in Canada, Europe, Latin America and the United States.

Laritza received a Bachelor of Business Administration with a concentration in Marketing and Management and a minor in communications from Loyola University Chicago. Additionally, she completed the Harvard School of Business, Summer Venture in Management Program, and continues her education as part of the Google Engage Program, conferences, industry participation and self-learning.  

Laritza lives in Chicago with husband Ruben, their two children Faro and Lila, and the family dog, Blu.


Paul Corzo
Creative Director

Paul Corzo has more than 30 years’ experience in marketing communications, advertising, and creating and producing integrated, multi-faceted campaigns.

He is a renowned Hispanic media professional and creative director that has produced award-winning television and radio spots for major brands, including Jewel-Osco, Pfizer Pharmaceuticals, Northwest Insurance, Healthy CPS and Homeland Security – 

He started his career as a war correspondent in UPI in Latin America and later joined Spanish International Network as producer director. At Spanish International Network, Paul was responsible for international news features and several show and event spectaculars, which were syndicated in both the Latin America and USA Hispanic television markets.

Later, Paul joined Televisa International, S.A., creating televised concert tours with major international sponsor brands and entertainment celebrities, along with sporting events and television commercials for some of the top U.S. international advertising agencies.

At Purple Group, Paul is responsible for developing the creative ideas behind the agency’s television and radio spots and serves as the creative director and producer. In addition, Paul’s extensive network of camera and acting talent, producers, engineers and sound effects professionals bring a unique, high-level expertise to our team.


Annet Miranda
Client Relations Manager

Annet Miranda acts as the main link between clients and the rest of the agency. An essential aspect of her job is the ability to think creatively and strategically while managing a variety of accounts and people.

She is primarily responsible for the day-to-day operations of client campaigns, is capable of discerning project requirements while communicating client needs to the creative teams. Annet’s ability to build executive level relationships and manage the daily work flow of concurrent projects ensures that all deliverables are completed on time and on strategy.

Prior to joining Purple Group, Annet was responsible for elevating Fifth Third Bank’s presence within targeted communities. Throughout the years, Annet’s involvement in the Latino community as a member of various housing development organizations has allowed her to create and maintain quality relationships between the multi-cultural markets.

Annet’s enthusiasm for building relationships with our clients is rooted in her upbringing and interests. Born in Chicago and raised in Puerto Rico, Annet has a unique outlook and insight on Latino issues, education, immigration and the importance of community organizing.

She is currently active in the community as an Advisory Board Member for local nonprofits, including Centro Romero, and in the past has been involved with the Puerto Rican Chamber of Commerce of Illinois and the Catholic Charities of Chicago.


Akshita Vaidya
Digital Marketing Specialist

Akshita is a digital and social media marketing professional building and managing online presence for brands. She has a strong background in search engine marketing and is skilled at analyzing market trends and devising marketing strategies for brand management.

As part of the SEM team at Starcom Mediavest Group, Akshita helped develop online marketing strategies to maximize revenue for Proctor and Gamble and various other brands. Google certified, she has experience in responsive modeling and predictive analysis (SAS), as well as website analysis for user behavior.

Akshita is working on her Masters in Management Information Systems and brings strong analytical skills through her extensive study in business management research.

At Purple Group, she helps clients develop new growth opportunities by leveraging the power of digital and social media strategies. Akshita develops, implements and analyzes online (digital media, email, social) marketing campaigns to maximize advertising effectiveness and online engagement.

On her free time, Akshita enjoys traveling, listening to live music and dancing.


Ruben Koolman
Account Coordinator/Events

Ruben provides production and logistics orchestration for a variety of accounts by facilitating production quotes, technical assistance and overall set-up and take down at events and conferences.

Ruben has over eight years’ experience in event coordination, specifically in logistics. He supports on-the-ground outreach and logistics pertaining to events, including venues, layouts, trade shows and audio/video.

Additionally, Ruben is responsible for the IT and operations infrastructure at Purple Group by providing a seamless technological environment consisting of teleconferencing, PC/Mac equipment and printers, and managing our events inventory.

Ruben also brings a unique skill to the Purple Group team—previously, he was a licensed clinical professional counselor and worked in an anxiety clinic in the Netherlands that specialized in cognitive behavioral therapy.  He also was a trained mental health counselor, clinical therapist, researcher as well as an events coordinator.  This experience has contributed to his ability to form and maintain excellent relationships and exhibit highly intuitive thinking.


Hebe Gutierrez

Hebe Gutierrez is a creative with more than 15 years in advertising, publishing and public relations. As an experienced copywriter, she has the ability to tell a brand’s story through memorable campaign messaging that gives brands a voice that comes through in every marketing medium- from traditional print, radio and direct mail, to online and social media.

Having served as an Associate Creative Director for American Express developing advertising campaigns, she is able to create in a fast-paced environment with record response times. In Mexico, she served as chief copywriter at BBDO Mexico and worked on projects for brands such as Cuervo, Pizza Hut, Bridgestone/Firestone, to name a few.

At Purple Group, she collaborates with the team to create strategies and materials for our public health clients, private sector clients and various non-profits. She helps guide the creative process and direct internal brainstorming sessions to develop ideas for concepts inclusive of words, headlines, ads, scripts, and other content related requirements.

Hebe’s Spanish-language communications expertise helps with trans-creation of marketing concepts, campaigns, press releases, presentations and other materials. She also serves as the primary Spanish translator for technical materials and client communications.

Hebe has been the recipient of several industry recognition awards and accolades, including a Silver and a Bronze Eagle Award, and a finalist for Clio, NY Festivals Advertising, Radio Broadcasters, and the Food and Beverage (FAB) Awards.


Public Relations Specialist

As Public Relations Specialist, Jami works on various client projects developing and executing strategy for media relations. One of her main goals as PR Specialist is to increase public awareness and generate media placements for her clients.

Prior to working at Purple Group, Jami worked as a PR Account Executive at Fishman PR working on a wide variety of clients in the franchise space. She also worked at Allied Integrated Marketing as a Publicity & Promotions Coordinator handling local outreach for Disney, Marvel, LucasFilm, Pixar and Fox Searchlight. Each of her previous jobs helped her develop her media relations skills and enhance her creative project development and execution skills.

At Purple Group, she will work closely with clients and colleagues to integrate public relations strategies into overall marketing plans. Clients she works with include Erie Family Health Centers, ComEd, Spanish Coalition for Housing, and Chicago Department of Public Health.

Javier Andujar
Graphic Designer

With almost a decade of graphic design experience, Javier brings his expertise to our team and delivers a beautiful product for each of our clients, whether it be branding materials or advertisements for a campaign a client is working on.

Before designing creative artwork for Purple Group, Javier worked at Grupo Mente Creativa for almost 8 years. There he developed his skills developing advertisements and branding to Hispanic markets for clients such as Mitsubishi Motors, Axesa and Sony Puerto Rico. He also enhanced his Adobe skills becoming an expert in Photoshop, Illustrator, and InDesign.

At Purple Group, he works closely with clients and uses his expertise to create original and innovative artwork that will resonate with each specific target market.

Tatiana Press
Communications Coordinator

As Communications Coordinator, Tatiana manages a wide variety of clients working on tasks such as social media, community outreach, general account management, and project execution.

Prior to working at Purple Group, Tatiana developed her skills in strategic planning, management, and political analysis for companies including VHH Consulting, Kantar Worldpanel España, and TNS México. She’s is fluent in Spanish, English and French and has worked in Spain, France, Mexico, Chile and now the United States.

At Purple Group, she works with clients to meet their marketing needs whether it be social media integration, media outreach or project development and execution. She is a dedicated professional and enjoys the successes of each of her clients. A few client projects she works on are CSO, CountyCare and Spanish Coalition for Housing.

Ismael Lopez

As the best-selling commercial photographer for Real Latino Images, Ismael’s artistry is captured through his camera lens. His images have been purchased by organizations such as Aetna, McGraw Hill and Pearson Press, among others. 

Ismael’s work has also appeared in annual reports, marketing collateral, and other marketing pieces for both nonprofits and Fortune 500 companies across the county.

With over 25 years’ experience, Ismael serves as Purple Group’s dedicated photographer for ads, digital media, websites, events, commercial photo shoots and collateral materials.

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Lopez Martin & Associates, Inc. d/b/a PurpleGroup
Hispanic marketing, multicultural marketing, total market and non-profit strategic planning services.

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