Laritza Lopez

Laritza serves as the agency’s President with the role of Chief Strategy and Creative Officer. She leads Purple Group in developing strategies that solve business and marketing challenges across various sectors. Her career spans over 30 years working domestically and internationally in a range of marketing communications, advertising, management, and operations roles at Fortune 200 firms. Laritza has established and managed successful businesses in Canada, Europe, Latin America, and the United States. Her industry experience includes banking, insurance, spirits, education, healthcare, retail, housing, nonprofits, transportation, and advocacy marketing.

Javier Andújar

Within the agency, Javier is referred to as “El Ojo” (the eye). Javier has been gifted with artistic talent that he has commercially polished over the past decade. He creates visually impactful designs that inspire, inform, and captivate the targeted audiences while creating value for clients. At Purple Group, Javier leads the design process and works closely with clients, using his expertise to create original and innovative artwork that will resonate with each specific target market.

Jami Burkart

Jami is the Director of Client Relations at Purple Group. As a leader on our team, she oversees and manages various multi-tiered, integrated marketing and public relations campaigns. She is also a superb writer and editor who communicates effectively with targeted audiences through strategic brand management. In 2020, Jami was named among Chicago’s leading public relations professionals in the Publicity Club of Chicago’s 30 Under 30 List.

Paul Corzo

Paul Corzo has more than 30 years of experience in marketing communications, advertising, and creating and producing integrated, multi-faceted campaigns. He is a renowned Hispanic media professional and creative director that has produced award-winning television and radio spots for major brands, including Jewel-Osco, Pfizer Pharmaceuticals, Northwest Insurance, BMO Harris, Healthy CPS, and Homeland Security – ReadyNH.gov, to name a few. At Purple Group, Paul develops the creative ideas behind the agency’s television and radio spots and serves as the creative director and producer. His extensive network of camera and acting talent, producers, engineers, and sound effects professionals bring a unique and proven production expertise to our team.

Jeremy Diaz

Jeremy is a graphic designer at Purple Group. In this role, he supports the Art Director in creating captivating and impactful designs and assisting in the creation of final deliverables for clients and their campaigns. He works closely with the account team to complete creative components for key campaigns, such as websites, ads, and collateral for clients. Over his five years of experience, he has developed several skills in design ranging from branding and advertisement to web design and social media.

Uriel Garcia

Uriel brings seven years of design experience to Purple Group and serves as a graphic designer. In his role, he supports the Art Director in bringing the client’s stories to life visually. Uriel specializes in brand development and concepting to bring ideas and feelings to life. Uriel has developed brands and packaging for clients and created breakthrough visual concepts for print and digital media, inclusive of out-of-home, print ads, digital ads, social media content, websites and more. He has worked with a variety of industries such as civic and public, nonprofit, education, retail, finance, food and beverage, tourism, technology and environment.

Roxana Gheorghe

Roxana serves as an account manager at Purple Group, coordinating client projects and campaigns. She serves as the day-to-day client contact and liaison between the client and areas of expertise within the agency to execute and measure the results of marketing communications and advertising campaigns. Roxana has more than five years of marketing experience, having worked for agencies and companies in the United States and Romania. She has experience in organizing and executing marketing efforts inclusive of events, point of sale promotional signage, retail collateral, vendor coordination, and more.

Hebe Gutiérrez

Hebe Gutiérrez is a creative with more than 20 years in advertising, publishing, and public relations. As an experienced copywriter, she has the ability to tell a brand’s story through memorable campaign messaging that gives brands a voice that comes through in every marketing medium – from traditional print, radio, and direct mail, to online and social media. At Purple Group, she collaborates with the team to create strategies and materials for our clients and helps guide the creative process and direct internal brainstorming sessions to develop ideas for concepts inclusive of words, headlines, ads, scripts, and other content. She also serves as the primary Spanish translator for technical materials and client communications.

Darius Jackson

Darius serves as a public relations and marketing coordinator at Purple Group. In this role, he supports the account teams on public relations and social media efforts, orchestrating various marketing components, and client correspondence. Darius has five years of marketing, social media, and public relations experience. He is a very talented writer and it shines through in his social media content as well as in additional marketing content areas, such as website content, public relations efforts, client correspondence, and more. 

Ruben Koolman

Ruben provides production and logistics orchestration for a variety of accounts by facilitating production quotes, technical assistance, and overall set-up and takedown at events and conferences. With 13 years of experience in logistics and production, he supports on-the-ground outreach and logistics pertaining to events, including venues, layouts, trade shows, and audio/video. He is also responsible for print production. Ruben also brings a unique skill to the Purple Group team – previously, he was a licensed clinical professional counselor and worked in an anxiety clinic in the Netherlands that specialized in cognitive behavioral therapy. This experience has contributed to his ability to form and maintain excellent relationships and exhibit highly intuitive thinking. He has a Master’s in Clinical Psychology.

Lourdes Narváez

Lourdes is a Senior Account Executive with on-hand experience, creating and implementing community engagement programs, community alliances, and outreach strategies. With more than 25 years of experience in marketing and public relations, she has developed and executed go-to-market brand strategies and tactics, including targeted educational programs, speaking engagements, customer-facing events, strategic alliances, and multichannel outreach initiatives.

Mini Cooper