Bright Start 529 College Savings Plan.

Enabling parents to save for college

Diverse parents face unique challenges on their path to set the stage for their children to succeed in life. Getting a college degree is recognized as very important. Still, the payoff of college for diverse students

  • Broadcast TV, YouTube, paid digital + social and other materials in Spanish and English
  • Increase in the number of parents saving for college
  • Audience awareness 
  • Increased visibility of college savings options
  • Educational content and resources for parents