Public transportation connects us to employment, education, people and opportunity.
Megaprojects can deliver economic and societal benefits for everyone, as long as they are approached with an equity mindset. The CTA’s $2.1 billion Red-Purple Modernization (RPM) Phase One Project is such a project.
Purple Group developed and is executing the five-year strategic communications and outreach plan guided by the vision that the RPM project should go beyond modernizing our public transportation. From brand development to creating marketing channels to messaging to community and media relations to strategy development focused on mitigating impacts on businesses, residents and riders, this project is anchored on the messaging platform created by Purple Group – We get there together.
335
Earned Media Placements
425M+
Earned Media Impressions
137
Community Surveys
15+
Public Meetings
1300+
Public Meeting Participants
200
Open for Business Participants
5000
Email Subscribers
7500+
Individual Discussions
- Established social media channels and marketing structure to support communications
- Close to 800 emails sent, high engagement – an open rate of 41%