Chicago Transit Authority

Economic opportunities for all

Public transportation connects us to employment, education, people and opportunity. 

Megaprojects can deliver economic and societal benefits for everyone, as long as they are approached with an equity mindset. The CTA’s $2.1 billion Red-Purple Modernization (RPM) Phase One Project is such a project. 

Purple Group developed and is executing the five-year strategic communications and outreach  plan guided by the vision that the RPM project should go beyond modernizing our public transportation. From brand development to creating marketing channels to messaging to community and media relations to strategy development focused on mitigating impacts on businesses, residents and riders, this project is anchored on the messaging platform created by Purple Group We get there together.

Results

335

Earned Media Placements

425M+

Earned Media Impressions

137

Community Surveys

15+

Public Meetings


1300+

Public Meeting Participants

200

Open for Business Participants

5000

Email Subscribers

7500+

Individual Discussions


  • Established social media channels and marketing structure to support communications
  • Close to 800 emails sent, high engagement – an open rate of 41%

LET’S MAKE THINGS HAPPEN.