CIBC.

The lifeblood of businesses – capital – is hard to come by for people of color. 

CIBC engaged Purple Group to increase the visibility of financing programs specially designed for start-ups and small businesses. We developed the small business outreach initiative connecting diverse business owners with trusted intermediaries to assist them diverse business owners in obtaining capital through an program created with their needs in mind. Community partnerships served as the foundation to provide a suite of lending products and an educational curriculum designed to help entrepreneurs grow. 

For the bank’s housing initiative, Purple Group has captured the transformation of abandoned homes into beautiful, affordable homes. We all deserve a beautiful place to call home.