As a federally qualified health center, Erie provides a range of health care services to underserved communities. Purple Group deployed marketing and advertising strategies to increase patients, educate the community and elevate Erie as a thought leader in the Chicagoland area. Additionally, through public relations efforts, Purple Group has secured interviews with leading Chicago media outlets to discuss trending topics and programs such as lead poisoning as a barrier to health, Erie’s Teen Center, Lending Hands for Life (HIV/AIDs) program, COVID and vaccinations campaigns and other health programs that had the capacity.
- Campaigns to increase the visibility of Erie to draw patients to its various programs
- Public relations to position Erie as a thought leader
- Featured Lead poisoning as a barrier to health – award-winning campaign
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- The cover story in the Chicago Tribune (print and online)
- Local, national coverage across online, print, television radio and social media channels
- Legislation introduced requiring local housing authorities to conduct more rigorous inspections for lead hazards in private rentals subsidized through the HCV program
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- Secured media attendance for new health center opening
- Increased exposure to culturally-conscious approach to HIV in the Black community
- Position Erie as the ‘go-to-place’ for physical and emotional health for teens and young adults
